CHALLENGE
1. High costs and lengthy production times
Mia-Platform’s internal content process produced strong results but came with high costs and long turnaround times.
We already had good internal production, but it was sometimes very expensive and long.
- Paolo, Senior Technical Writer at Mia-Platform.
As demand for more content grew, the process became difficult to scale.
We needed an external provider to serve as a multiplier for our internal production efforts
- Paolo, Martinoli, Technical Writer at Mia-Platform
2. Internal bias and self-referential content
Relying only on internal voices led to content that felt too self-referential.
We needed an external provider to help us avoid being too self-referential and to embrace a more objective perspective,
- Paolo, Martinoli, Technical Writer at Mia-Platform
An external view was needed to bring fresh insight and maintain consistent, audience-focused messaging.
3. Limited time for strategic planning
The internal team spent most of its time producing content, leaving little space for strategy and innovation.
Before, I needed to produce most of the blog content myself, which required a lot of time and effort, This left little to no time for other activities.
- Paolo, Martinoli, Technical Writer at Mia-Platform
SOLUTION
Partnering with Hackmamba allowed Mia-Platform to scale content production while improving content quality.
This strategic partnership enabled us to meet growing demands efficiently while optimizing resources and maximizing output
- Paolo, Martinoli, Technical Writer at Mia-Platform
With Hackmamba managing most of the content work, the internal team gained time for strategy and long-term planning.
With Hackmamba doing the heavy lifting, I can now dedicate more time to strategic thinking and planning
- Paolo, Martinoli, Technical Writer at Mia-Platform
The collaboration also reduced internal bias and brought a broader perspective to their content.
We were able to produce content that embraced a broader perspective while retaining our distinctive traits and expertise.
- Paolo, Martinoli, Technical Writer at Mia-Platform
RESULTS
- Achieved 5X time to publish content
- Improved Organic Traffic
- Better Lead Quality
Overall, we saw a consistent improvement in all the KPIs, with prospects more in target and better prepared on our topics,
- Paolo, Martinoli, Technical Writer at Mia-Platform
Requirements
Mia-Platform needed a way to produce high-quality content faster, reduce internal bias, and wanted to hit their content goals.
Mia-Platform partnered with Hackmamba to scale content production, improve efficiency, and bring fresh perspective to their messaging. The collaboration led to a 5× faster publishing rate, stronger organic performance, and higher-quality leads.
GET DETAILS ON WHAT WE'VE DONE
