Issue #17

Why Reddit ads work for devtools and how Astrobee simplifies DevRel reporting

Topics:
Reddit Marketing Developer relations Paid ads
10 min read
Jul 15, 2026
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Issue #30 cover

Issue #30

Why Reddit seeding isn't a strategy & why novelty wins in dev marketing

10 min read
Jul 16, 2026
DevGTM Breakdown Reddit Marketing

Inside

  • Why Reddit seeding shouldn't be your long-term growth strategy.
  • Why novelty is the biggest advantage in developer marketing.
  • How to earn trust on Reddit instead of forcing product mentions.
Issue #25 cover

Issue #25

Which websites LLMs cite most and how Klaviyo is optimizing for AI Agents

7 mins read
Jul 16, 2026
Breakdown SEO & GEO Paid ads

Inside

  • Which websites LLMs cite the most in 2026.
  • Why Klaviyo added a Copy as Markdown feature.
  • The reality of Google Ads CAC and why the first 30–45 days matter.
Issue #20 cover

Issue #20

The Math behind newsletter sponsorships and how to make your docs AI-friendly

10 min read
Jul 15, 2026
Technical documentation Paid ads SEO & GEO

Inside

  • How to calculate the ROI of newsletter sponsorships before you spend.
  • Practical ways to make your documentation AI-friendly.
  • Why consistent terminology and Markdown improve AI retrieval.
Issue #18 cover

Issue #18

How CodeRabbit uses Instagram retargeting and what Stack Overflow's native ads mean

10 min read
Jul 15, 2026
Paid ads DevGTM Breakdown

Inside

  • When Instagram ads actually work for developer products.
  • How CodeRabbit uses retargeting to bring developers back.
  • What Stack Overflow's native ads mean for developer marketers.
Issue #16 cover

Issue #16

How distribution is really working for devtools right now

7 mins read
Jul 15, 2026
Reddit Marketing Paid ads Content Marketing

Inside

  • Why X Ads are becoming unreliable for developer marketing.
  • Three Reddit post formats that consistently drive developer engagement.
  • Why Product Hunt still delivers meaningful traffic for developer launches
Issue #12 cover

Issue #12

PostHog's OS-style website, OpenAI's AgentKit for GTM teams & how Convex won on reddit

7 mins read
Jul 14, 2026
Reddit Marketing Breakdown AI marketing

Inside

  • What PostHog got right and wrong with its redesign.
  • What OpenAI's AgentKit means for GTM teams.
  • How Convex launched on Reddit the right way.
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